From expert insights featured in top-tier podcasts and publications to speaking at industry-leading conferences, Shannon Hess is shaping conversations and driving innovation.
Explore the latest media coverage, interviews, and thought leadership engagements to see how she’s influencing the future of marketing.
Shannon Hess joins the pod to discuss content marketing, her role at Purdue Business, common content marketing misconceptions, key metrics, and how AI enhances her workflow.
Shannon Hess shares how Purdue Business uses blogging to boost organic search and traffic. Learn about the SEO strategy, content workflows, and AI tools that drove results.
Hess will speak at the 2025 NAGAP GEM Summit on using agency-level relationship management to improve collaboration, transparency, and expertise in higher ed marketing.
Hess leads a session at the 2025 CASE District V Conference on how to launch a blog - addressing ways to overcome concerns about consistency, quality, and technology to build an owned media platform.