Learn how to launch a blog at CASE District V Conference

Blogging is a low-cost, high-value investment that builds an owned channel and reduces reliance on social media platforms to reach your target audience and drive traffic to your website - yet many institutions on higher education hesitate in invest.

Owned media is more important than ever. Considering the current situation with TikTok and the continued scrutiny of social media, building a brand on external channels is risky business.

I invite you to join me and my content specialist, Maria Weir, as we share how we built a blog for prospective graduate students at the 2025 CASE District V Conference.

Our session From Zero to Published - How to launch a blog in record time addresses common concerns about consistency, quality, and technology and showcases how the marcom team at the Mitch Daniels School of Business at Purdue University tackled these challenges to successfully launch a blog and establish an owned media channel.